Daily Devotional

A good reputation is critical in the business field. Companies know that a positive standing will attract employees and customers. When a commercial enterprise is known for providing more value, it can charge higher prices for products and services. Some economists even suggest that 70 to 80 percent of a company’s market value comes from those difficult-to-assess assets such as brand name, intellectual capital, and goodwill. That’s why many organizations are sensitive to any- thing that might damage their reputation.

When Luke wrote of the apostle Paul’s visit to Derbe and Lystra, he described a young man named Timothy who was “well-spoken of by the brethren.” Timothy had a good reputation with the church. Leaders thought highly of this up-and-coming disciple. Though he came from a spiritually divided home, the influence of his mother and grandmother led him to be a strong follower of Jesus. Paul picked up on Timothy’s character and status from those who knew him well.

The name Timothy means “one who honours or reverences God.” Though Paul needed to give this young man guidance in his work as a new pastor, Timothy was on the right pathway of service for the Lord. He was a sensitive shepherd, very loyal to his mentor, and grew into his moniker as “a true son in the faith” (1 Timothy 1:2).

No matter what you were named by your earthly parents, you have the opportunity to develop a reputation that can be “well-spoken of” by those around you. Make a daily commitment to be loyal to Jesus. And never forget that “a good name is to be chosen rather than great riches, loving favour rather than silver and gold” (Proverbs 22:1).

Heavenly Father, may I be known for always honouring You in all my words and actions.

For Further Study: Acts 16:1–5; Psalm 52:9; Ecclesiastes 7:1